Why does Reputation Matter

subsiliō, subsilīre, subsiluī, – verb (4th conjugation) to leap up

Subsilio Consulting, based in Denver, Colorado, aims to empower your business beyond expectations or contrived notions of industry. We believe the sky is not the limit but the starting line. There are no shortcuts to building your brand – just better paths. Our goal is to make your products or services the only option – not a mere choice.

Our team is composed of business & marketing specialists with real-world experience. Our team’s industry knowledge is exceptional, from small family-owned businesses to large corporate entities.

Our CEO is an MBA alum from the Thunderbird School of Global Management – with that comes a thoughtful global mindset and consideration. We strive for continuity & impartiality within our company, employees, & clients.

visibility matters

If your audience cannot find much content about your business online, it implies your business is not relevant.

When Google cannot find any content, it means your business is invisible.


Search Engines have become more targeted and their algorithms more difficult. With these constant changes, Digital Marketing Strategies must grow and evolve. No longer can your company solely rely on SEO to bring your business listings to the first page of any search. 


Search engines consider social channels, conversations & reviews in their results listings.  Social Media Signals, Link Building & Content Amplification are all important factors.  

But wait, that’s not all. 

Citations & listings with accurate data are also vital – (NAP – name address & phone number) Citations can occur on local business directories, review sites (like Google, Yelp, and Facebook) on websites and apps, and on social platforms.

We build your listings & citations, monitor them, and ensure they are accurate.  This is what organic SEO is made of and is the first step of increasing your visibility and must happen prior to paid SEO.


Denny Basham

CEO/ Sr. Consultant

Specialties: Denver Reputation & Digital Marketing Expert, Business Development, Sales Engineer.

Experience: Business Strategy, Reputation & Security Software Development & Implementation. Denny graduated from James Madison University with a finance degree and a Global MBA from Thunderbird School of Global Management.

Personal: Investigating new technology, skiing, Texas Hold’em & spending time with his wife & their adorable chocolate lab & Great Dane Mix (and unofficial company mascots), MandyMoo & Baby- Bryn.

Janna Gilbert

President & Co-Founder

Specialties: Digital Marketing Strategy, Design, Reputation Marketing

Experience: Sales & Marketing, Public Relations, real estate development focusing on brand awareness & reputation, Business Marketing degree from CU Denver. Janna is also a Mentor & coach for online retailers.

Personal: When not spending time with her family & friends, she can be found digging around estate sales & junk shops, trying to find the perfect vintage treasure!

Ruby Codiñera

Graphic Designer

Specialties: Adobe Creative Suite, Video, Editing, Motion Graphics, Digital Design

Experience: Over 18 years of graphic design experience from working with companies from around the globe. Ruby has designed just about everything, including novelty items & packaging, print ads, website design & digital displays, large banners, and even building wraps (imagine that!).

Personal: Someone who breathes design! She’s been designing ever since and loves putting her feelings into design. She’s a proud mom of a super witty, universe-curious eight-year-old boy who has many questions about everything.

Nelle Gutierrez

Client Services Manager

Specialties: Digital Marketing, Client Relations Management

Experience: A Psychology graduate turned digital marketer with a technology and marketing background. Equipped with years of client relationship management, she had the unique privilege of working with various clients halfway across the globe.

Personal: She is happiest being a mom of three wonderful kids. She’s an optimistic, resilient, fun-loving woman.
Looks at difficult situations as an opportunity to grow rather than something to be scared about. Nelle has a vast array of interests in so many different areas of life, including quality time with family, her dogs, & plants, and chocolates (!), and exploring new places.

Karissa Noman

Media Manager

Specialties: Content Writing, Social Media Marketing, Design
Experience: Social Media Management for multiple brands and Client Relations with travel, finance, and publishing companies.

Personal: Karissa has been exploring cities and faraway villages all over the world. She likes trying out new cuisines and experiencing new cultures. She’s always on the move, searching for adventures and some sun.

Mark Tinio

Web Designer/Developer

Specialties:  Website Design/Website Developer

Experience: 8 Years of experience in creating websites using WordPress, Website design and development, Graphic designs, Video editing.

Personal: When he has the extra time, you can see him sitting in his gaming chair, playing computer games to help him relieve stress. Surfing is one of his favorite sports, but he must travel 2-3 hours from where he lives to a surfing spot in his beautiful hometown, Siargao.


Content Coordinator

Experience: SEO, Content Writing, Inbound Marketing, Social Media Marketing

Personal: Whenever idle, she enjoys sipping wine while reading British novels or watching feel-good movies. She’s also into yoga, painting, DIY home projects, and organic gardening. She’s a certified online shopper (with gold membership) and a boy mom who is currently trying to master baking healthy goods and pastries for her husband, two kids, and the nosy neighbors.

Nina Villaver

Administrative Coordinator

Experience: Nina has over eight years of experience in project coordination and administrative roles. She has previously worked for an education consultancy firm based in Western Australia and was an Implementation Coordinator for a Research & Development company in Central Philippines.

Personal: Nina loves to juggle her career and volunteer work. She enjoys traveling and considers her trips to Australia and Southeast Asia some of her most unforgettable experiences. She likes to spend her weekends trying out new restaurants. Her favorite app? Google Maps, where her reviews of restaurants and experiences can be found.

reviews matter


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