Why does Reputation Matter

subsiliō, subsilīre, subsiluī, – verb (4th conjugation) to leap up

Subsilio Consulting, based in Denver, Colorado, aims to empower your business beyond expectations or contrived notions of industry. We believe the sky is not the limit but the starting line. There are no shortcuts to building your brand – just better paths. Our goal is to make your products or services the only option – not a mere choice.

Our team is composed of business & marketing specialists with real-world experience. Our team’s industry knowledge is exceptional, from small family-owned businesses to large corporate entities.

Our CEO is an MBA alum from the Thunderbird School of Global Management – with that comes a thoughtful global mindset and consideration. We strive for continuity & impartiality within our company, employees, & clients.

visibility matters

If your audience cannot find much content about your business online, it implies your business is not relevant.

When Google cannot find any content, it means your business is invisible.


Search Engines have become more targeted and their algorithms more difficult. With these constant changes, Digital Marketing Strategies must grow and evolve. No longer can your company solely rely on SEO to bring your business listings to the first page of any search. 


Search engines consider social channels, conversations & reviews in their results listings.  Social Media Signals, Link Building & Content Amplification are all important factors.  

But wait, that’s not all. 

Citations & listings with accurate data are also vital – (NAP – name address & phone number) Citations can occur on local business directories, review sites (like Google, Yelp, and Facebook) on websites and apps, and on social platforms.

We build your listings & citations, monitor them, and ensure they are accurate.  This is what organic SEO is made of and is the first step of increasing your visibility and must happen prior to paid SEO.


Denny Basham

Denny Basham

CEO/ Sr. Consultant

Specialties: Denver Reputation & Digital Marketing Expert, Business Development, Sales Engineer.

Experience: Business Strategy, Reputation & Security Software Development & Implementation. Denny graduated from James Madison University with a finance degree and a Global MBA from Thunderbird School of Global Management.

Personal: You can find him exploring the latest tech, traveling, trying his luck at Texas Hold’em, playing online games, building his own PCs, and spending time with his wife and their adorable Great Dane Mix Baby-Bryn. While he misses MandyMoo, their beloved lab and the original Subsilio mascot who passed in 2020, her memory continues to inspire him every day.

Janna Gilbert

President & Co-Founder

Specialties: Digital Marketing Strategy, Design, Reputation Marketing

Experience: Sales & Marketing, Public Relations, real estate development focusing on brand awareness & reputation, Business Marketing degree from CU Denver. Janna is also a Mentor & coach for online retailers.

Personal: When not spending time with her family & friends, she can be found digging around estate sales & junk shops, trying to find the perfect vintage treasure!

Ruby Codiñera

Graphic Designer

Specialties: Adobe Creative Suite, Video, Editing, Motion Graphics, Digital Design

Experience: Over 18 years of graphic design experience from working with companies from around the globe. Ruby has designed just about everything, including novelty items & packaging, print ads, website design & digital displays, large banners, and even building wraps (imagine that!).

Personal: Someone who breathes design! She’s been designing ever since and loves putting her feelings into design. She’s a proud mom of a super witty, universe-curious eight-year-old boy who has many questions about everything.

Karissa Noman

Media Manager

Specialties: Content Writing, Social Media Marketing, Design
Experience: Social Media Management for multiple brands and Client Relations with travel, finance, and publishing companies.

Personal: Karissa has been exploring cities and faraway villages all over the world. She likes trying out new cuisines and experiencing new cultures. She’s always on the move, searching for adventures and some sun.

Nina Villaver

Project Manager

Experience: Nina has over eight years of experience in project coordination and administrative roles. She has previously worked for an education consultancy firm based in Western Australia and was an Implementation Coordinator for a Research & Development company in Central Philippines.

Personal: Nina loves to juggle her career and volunteer work. She enjoys traveling and considers her trips to Australia and Southeast Asia some of her most unforgettable experiences. She likes to spend her weekends trying out new restaurants. Her favorite app? Google Maps, where her reviews of restaurants and experiences can be found.

Specialties: Nina has undergone relevant and ongoing training on SmartSuite use and access mainly on Project Management.

Mark Tinio

Senior Web Developer

Specialties:  Website Design/Website Developer

Experience: 8 Years of experience in creating websites using WordPress, Website design and development, Graphic designs, Video editing.

Personal: When he has the extra time, you can see him sitting in his gaming chair, playing computer games to help him relieve stress. Surfing is one of his favorite sports, but he must travel 2-3 hours from where he lives to a surfing spot in his beautiful hometown, Siargao.


1. Responsive Web Design

2. JavaScript Algorithms and Data Structures

3. W3Schools HTML 


Dawn Gasta

Executive Coordinator for the President

Specialties: An 8-year digital marketing maven, an expert in marketing strategy development, lead generation, email marketing, crisis management, and project management. Excels in the digital marketing landscape with sensitivity to different cultural contexts.

Personal: Dawn’s been on a whole new life journey since beating cardiomegaly. She has since discovered the joys of a life that gives back. So besides being a wife, momma, and music enthusiast, she’s also deeply fulfilled by initiatives like mission work, healthcare education, and tree planting, spanning remote communities and the mountains of Mindanao.

Paolo Pilones

Digital Marketing, Lead Generation

Specialties:  Website Design/Website Developer

Specialties: With over 8 years of immersion in the dynamic realm of digital marketing, Paolo Pilones stands as an industry authority in crafting strategic marketing initiatives. His expertise spans the comprehensive landscape of marketing strategy development, lead generation, email marketing. Paolo’s forte lies not only in his technical prowess but also in his acute cultural sensitivity, enabling him to navigate diverse markets with finesse. Additionally, he has cultivated a niche in creating comprehensive training modules for aspiring professionals in Lead Generation and foundational Executive Assistant duties.


Beyond his professional prowess, Paolo cherishes his role as a devoted father and husband, dedicating significant time to create cherished moments with his family. An avid enthusiast of basketball, computer and mobile gaming, he finds joy in both active pursuits and moments of relaxation. His passion extends to the care and companionship of his beloved dogs. Paolo’s altruistic spirit extends to his active involvement in church activities and extensive participation in various mission works among diverse tribes across Mindanao.

reviews matter


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