WHAT ARE DIGITAL ADS?
Simply put, digital ads are the advertisements or marketing materials you see online. Digital advertising is the process of publishing these marketing promotions or “digital ads” on online channels such as Facebook (social media), websites, Google (search engine), and other digital platforms.
WHY DO YOU NEED IT?
A very informative study by the Pew Research Institute in 2019 found that the average American spends more than 24 hours weekly on the Internet. It’s like having a part-time job. Younger Americans are spending even more time, with being online, over 50 hours per week. For them, the Internet has been heavily entwined into the micro-moments of their lives – entertainment, academics, socializing, shopping, and even work.
And when you cannot use these facts to your marketing advantage, you miss so much in your marketing game. With digital ads, you can communicate to your ideal audience/prospects whenever they are online. Plus, you will be able to control who gets to see your ad, when they see it, and how it should appear.
WHEN DONE RIGHT, IT WILL CUT COSTS AND INCREASE PROFITS
However, you must know how to do it right to make it work, not against you. Why? Because it can give you varying results depending on where you publish your marketing materials and how you do it.
For example, some businesses will find that AdWords works like magic. Others will see that WordPress ads help them get the most number of new leads. This tells you then that you need to do a lot of research about your industry, your target market, and your competitors to make digital advertising work to your advantage. Knowing how to do it right can indeed mean incredible profits. But if you do it using the wrong strategies in the wrong online channels can make you feel like digital ads or your whole marketing game is a big, big mistake.
In sum, digital ads can help you:
- promote your business with your ideal market
- get more sales
- target specific audience, especially the ones who are ready to buy your products (services)
- measure your results
- nail your ROI
- assess/adapt your strategy for a more substantial marketing game
Even Forbes Magazine said that digital advertising is successful for three reasons: affordable, specific, and easy to use.
At this point, you’re probably ready to put digital media advertising to the test or maybe you are interested to know more. Let us help you make digital ads work for you. Feel free to contact us today!
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