DIGITAL ADS

WHAT ARE DIGITAL ADS?

Simply put, digital ads are the advertisements or marketing materials you see online. Digital advertising is the process of publishing these marketing promotions or “digital ads” on online channels such as Facebook (social media), websites, Google (and other search engines), and digital platforms.

WHY DO YOU NEED IT?

A very informative study by the Pew Research Institute in 2019 found that the average American spends more than 24 hours weekly on the Internet. It’s like having a part-time job. Younger Americans are spending even more time, with being online, over 50 hours per week. For them, the Internet has been heavily entwined into the micro-moments of their lives – entertainment, academics, socializing, shopping, and even work.

And when you cannot use these facts to your marketing advantage, you miss so much in your marketing game. With digital ads, you can communicate to your ideal audience/prospects whenever they are online. Plus, you will be able to control who gets to see your ad, when they see it, and how it should appear.

Display, search engine marketing (SEM) and search engine optimization (SEO), social media, native ads, pay-per-click, retargeting, affiliate, mobile marketing, Google Ads and more.

WHEN DONE RIGHT, IT WILL CUT COSTS AND INCREASE PROFITS

However, you must know how to do it right to make it work for you and not against you. Why? Because it can give you varying results depending on where you publish your marketing materials and how you do it.

For example, some businesses will find that AdWords works like magic. Others will see that banner and retargeting ads help them get the most number of new leads.

A great deal of research by our team goes into getting to know your business, its culture, and your industry in addition to your target market, and your competitors to make digital advertising work to your advantage. Knowing how to do it right can indeed mean incredible profits. But if you do it using the wrong strategies on the wrong online channels can make you feel like digital ads or your whole marketing game is a big, big mistake.

In sum, digital ads can help you:

    • Promote your business with your ideal market
    • Obtain more leads
    • Target a specific audience, especially the ones who are ready to buy your products/services
    • Target (Geo-fence) specific locations
    • Measure your results & nail your ROI
    • Assess/adapt your strategy for a more substantial marketing game

Forbes Magazine has said that digital advertising is “…successful for three reasons: affordable, specific, and easy to use.”

At this point, you’re probably ready to put digital media advertising to the test or maybe you are interested to know more. Let us help you make digital ads work for you.

Feel free to contact us today!

DIGITAL AD EXAMPLES

Interested in elevating your
business with Digital Marketing?

Subsilio Web Inquiry

13 + 1 =

REPUTATION MATTERS

Pin It on Pinterest

Share This