Social Media revolves around building trust on a more personal level – through consistent posts, engaging & relevant content and of course, through customer reviews.

Social listings increase authority & visibility on organic searches.

“Social media builds links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.” – Search Engine Land