LOCAL MARKETING Is Yelp Worth It for Small Businesses? Costs, Pros and Alternatives Claim the free listing, always. Whether to pay for placement is a measurement question, and this is the framework that answers it. ESTIMATED READ TIME: 13 MINUTES Want an outside read...
LOCAL SEO How Many Google Reviews Do You Need to Rank in the Map Pack? There is no magic number. Here is the forty-minute benchmark that gives you a real target, and where review count actually sits among Google’s ranking factors. ESTIMATED READ TIME: 14 MINUTES...
REPUTATION MARKETING Review Response Templates: What to Say to 1-Star, 3-Star and 5-Star Reviews Word-for-word templates for every star rating, the rules you cannot break, and the system that keeps replies going out during your busiest weeks. ESTIMATED READ TIME: 17...
REPUTATION MARKETING Is Review Gating Illegal? What the FTC’s Fake Review Rule Means for Your Business What the FTC rule actually prohibits, where review gating really sits, the two new Google prohibitions most businesses have not caught up with, and how to...
SEO STRATEGY Why Did My Google Rankings Drop? How to Diagnose a Sudden Traffic Loss Six causes of a sudden traffic loss, how to tell them apart from the reporting artefacts that look identical, and what actually recovers a core update drop. ESTIMATED READ TIME: 10...
LOCAL SEO Why Isn’t My Business Showing Up on Google Maps? 12 Reasons and Fixes Twelve reasons a business goes missing from Google Maps, split into the ones that hide you completely and the ones that just bury you, with the fix for each. ESTIMATED READ TIME: 11...
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